Start planning now for digital upgrades and reinvention
Recent headlines are casting an apocalyptic scene for brick-and-mortar retail. Empty storefronts, vacant big-box lots, and bankrupt brands are on the rise, while unemployment drops and consumer confidence is high—signaling a sea change in consumer preferences. While the dynamics of the industry are shifting dramatically, physical retail is not going away anytime soon as it still accounts for 90% of total retail sales. As retailers head into the busiest time of the year, how can they grapple with the rising tide of challenges?