In today’s mobile ecosystem, most companies require both a mobile website and a native app to compete for users’ attention. Your mobile website will always act as your business card, enable visitors to learn more about your company and what you offer, and make your company visible to search optimization results. But for the ultimate customer experience that boosts brand loyalty, not only do native apps have a clear advantage by offering personalized engagement, they also allow companies to leverage user data and adjust content to better serve those users.
In recent years, organizations have focused on the customer experience. A data-driven approach, customer journey mapping, and omnichannel experiences are all considered crucial steps to meeting customers’ needs and exceeding expectations. Meanwhile, less attention has been placed on elevating the experiences of the people behind those customer interactions—the employees. According to Gallup, only 32 percent of employees are engaged at work, yet companies with highly engaged workforces outperform their peers by 147 percent in earnings per share.
We like a lot of useful and entertaining things here at Mission Data, whether we’re talking about digital products or fun toys that require no electricity at all (i.e., Legos). So in the spirit of the season, here are some fun gift suggestions from our team. We think a few of these items will be appealing to people of all ages on your shopping list.
Machine learning has the potential to disrupt every aspect of business as we know it, yet the application of machine learning in the enterprise world is nascent. Here are some of the industries using this disruptive technology to stay ahead of trends.