5 Ways Your Business Can Benefit from a Native App [Infographic]

5 Ways Your Business Can Benefit from a Native App [Infographic]

In today’s mobile ecosystem, most companies require both a mobile website and a native app to compete for users’ attention. Your mobile website will always act as your business card, enable visitors to learn more about your company and what you offer, and make your company visible to search optimization results. But for the ultimate customer experience that boosts brand loyalty, not only do native apps have a clear advantage by offering personalized engagement, they also allow companies to leverage user data and adjust content to better serve those users.

Want a More Productive Workforce? Invest in Emerging Technology

Want a More Productive Workforce? Invest in Emerging Technology

In recent years, organizations have focused on the customer experience. A data-driven approach, customer journey mapping, and omnichannel experiences are all considered crucial steps to meeting customers’ needs and exceeding expectations. Meanwhile, less attention has been placed on elevating the experiences of the people behind those customer interactions—the employees. According to Gallup, only 32 percent of employees are engaged at work, yet companies with highly engaged workforces outperform their peers by 147 percent in earnings per share.

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