The pros and cons of accelerated networking
It’s not easy for a small company like Mission Data to gain valuable time with executives of large and influential enterprises. Often, companies like us rely heavily on referrals from their existing customers or clients. While this is generally a successful approach, the results are often haphazard, opportunistic, and somewhat slow.
For a change of pace, we were drawn to NextPoint 2017, held in Miami earlier this month. The three-day “speed networking” event offers solution providers face-to-face meetings and access to executives and influencers of substantially-sized retailers.