6 Steps to Becoming a Data-Driven Business in 2019

6 Steps to Becoming a Data-Driven Business in 2019

We’ve all heard the phrase “data is the new oil” to describe the exponential growth of big data platforms and analytics as key mechanisms of digital transformation. For many organizations, the importance of becoming data-literate — capable of communicating data and analytics in ways that spur innovation, enhance customer experience, increase revenue, and fulfill the more traditional role of risk mitigation — has become a fundamental business asset.

How The Atlantic Uses Real-Time Analytics to Boost Readership

How The Atlantic Uses Real-Time Analytics to Boost Readership

In this age of a shrinking publishing industry, Washington, D.C.-based The Atlantic continues to defy the odds. Founded in 1857, the monthly literary and cultural magazine with a focus on long-form journalism is profitable, receiving more than 80 percent of its revenue from digital sources, live events, and even a consulting arm.

Using Technology to Engage the Millennial Workforce

Using Technology to Engage the Millennial Workforce

No matter what you may have heard about millennials — that they spend too much on avocado toast, or that they’ve killed everything from cars to Applebee’s — one hard truth about this generation is that they are digital natives. Now that millennials represent the largest generation in the workforce, they have a lot to offer in terms of more diversity, tech savviness, and a fresh perspective. The trick is getting them to stay with your company.

NextPoint 2017: Business Networking Where Being Alone Is Not An Option

NextPoint 2017: Business Networking Where Being Alone Is Not An Option

It’s not easy for a small company like Mission Data to gain valuable time with executives of large and influential enterprises. Often, companies like us rely heavily on referrals from their existing customers or clients. While this is generally a successful approach, the results are often haphazard, opportunistic, and somewhat slow.

For a change of pace, we were drawn to NextPoint 2017, held in Miami earlier this month. The three-day “speed networking” event offers solution providers face-to-face meetings and access to executives and influencers of substantially-sized retailers.

Leave Indecision Behind in 2018

Leave Indecision Behind in 2018

The status quo—it’s what you’ve always done. It’s just the way your company does things. Why risk rocking the boat? Well, when it comes to digital transformation, delaying the optimization of resources can have real costs. If your organization is on the fence about a digital upgrade for 2018, you’ll want to take into consideration that waiting to make a decision is a risk in and of itself.

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