How The Atlantic Uses Real-Time Analytics to Boost Readership

How The Atlantic Uses Real-Time Analytics to Boost Readership

In this age of a shrinking publishing industry, Washington, D.C.-based The Atlantic continues to defy the odds. Founded in 1857, the monthly literary and cultural magazine with a focus on long-form journalism is profitable, receiving more than 80 percent of its revenue from digital sources, live events, and even a consulting arm.

Using Technology to Engage the Millennial Workforce

Using Technology to Engage the Millennial Workforce

No matter what you may have heard about millennials — that they spend too much on avocado toast, or that they’ve killed everything from cars to Applebee’s — one hard truth about this generation is that they are digital natives. Now that millennials represent the largest generation in the workforce, they have a lot to offer in terms of more diversity, tech savviness, and a fresh perspective. The trick is getting them to stay with your company.