In today’s mobile ecosystem, most companies require both a mobile website and a native app to compete for users’ attention. Your mobile website will always act as your business card, enable visitors to learn more about your company and what you offer, and make your company visible to search optimization results. But for the ultimate customer experience that boosts brand loyalty, not only do native apps have a clear advantage by offering personalized engagement, they also allow companies to leverage user data and adjust content to better serve those users.
On the final day of the Consumer Electronics Show (CES) 2017, I was in the elevator at my Las Vegas hotel and noticed a bedraggled man wearing a conference badge. I asked him how he enjoyed the conference. He looked at me with tired eyes and said he was absolutely overwhelmed. Like me, it was his first time to CES and he could only withstand a half day for two consecutive days. He told me that he felt there was just too much of everything and no order to any of it. He slumped in the elevator until we arrived at his floor; then he shuffled out and I assume went to bed.
In recent years, organizations have focused on the customer experience. A data-driven approach, customer journey mapping, and omnichannel experiences are all considered crucial steps to meeting customers’ needs and exceeding expectations. Meanwhile, less attention has been placed on elevating the experiences of the people behind those customer interactions—the employees. According to Gallup, only 32 percent of employees are engaged at work, yet companies with highly engaged workforces outperform their peers by 147 percent in earnings per share.
This was my first year visiting CES and I went expecting to learn about which kinds of consumer electronics gear might be making its way into the realm of enterprise use. I saw some of that, but what I found really interesting is the amount of raw technology that is seeking to go straight into the enterprise.
We like a lot of useful and entertaining things here at Mission Data, whether we’re talking about digital products or fun toys that require no electricity at all (i.e., Legos). So in the spirit of the season, here are some fun gift suggestions from our team. We think a few of these items will be appealing to people of all ages on your shopping list.
Mission Data maintains dozens of deployed Rails apps spread across several server installations. With servers spinning up behind load balancers and instances coming and going based on demand, we find that providing developers with access to production server logs to track down issues has become a growing problem.
As with any augmented reality device, the HoloLens has the ability to overlay content on the physical world. The content can take on a number of different forms such as simple 2D gauges or complex 3D models. No matter what the content type is, it has to be positioned somewhere in the physical world. This is where content locking comes in. We have put together an example of each type of content lock option that is available for the HoloLens along with a few notes on each.
Machine learning has the potential to disrupt every aspect of business as we know it, yet the application of machine learning in the enterprise world is nascent. Here are some of the industries using this disruptive technology to stay ahead of trends.
Innovation labs have become an increasingly popular feature of corporate culture over the past few years, but you don’t have to be a big global brand to see the benefits of starting one. The following are a few ways a lab strategy can benefit businesses of all sizes.